The book · by Chris Harvey
Websites That Win: build a website that brings in work.
How to build a website that brings in calls, enquiries and sales for your small or online business. Two PDF books, 60 layouts, and the checklists I use for every client.


- 2books in one download
- 156pages (A4 PDF)
- 60layouts with real examples
- $29for both books
60 seconds
See what’s inside.
A quick look through the layouts and examples. No sound needed: all the words are on screen.
What you get
Two books, one price.
Websites That Win
90 pages. The rules, the reasons and the real examples: what customers want, the homepage that brings in leads, proof, words that sell and turning visitors into enquiries. Plus my own rebuild, before and after, and a toolkit of checklists and templates.
The Pattern Book
66 pages. Every hero, phone hero and page section from the book, each shown finished, as a plain wireframe and on a phone, with when to use it. Keep it open while you plan your pages.
Inside
What the book covers.
Read chapters 1 and 2 first. Use the layouts like a menu: pick the ones that fit your business.
- Why I wrote this bookTwenty years of looking closely, and one rule above all
- 1. What your customers actually wantThe five questions every customer asks
- 2. The homepage that brings in leadsThe two-viewport rule, and what to say first
- 3. Hero layouts that workDesktop and phone heroes, each with a real example
- 4. Page sections that sellResults, reviews, services, steps, FAQs and more
- 5. ProofReviews, results and case studies that people believe
- 6. Words that sellHeadlines, buttons and plain English
- 7. Turning visitors into enquiriesForms, calls and the small things that matter
- 8. Case studyRebuilding superuser.com.au, before and after
- ToolkitChecklists and templates to use straight away
Sample pages
A look at a few pages.





Who it’s for
For people who want the phone to ring.
You run a small business, or you’re building an online one: a trade, a clinic, a café, a studio, a store, a course or a coaching business. You want a website that brings in calls, bookings, enquiries and sales.
- Know what your website must say, and in what order
- Choose layouts that suit the content you actually have
- Spot when a designer gives you something pretty that won’t sell
- Check your current site against a simple list, and fix the biggest problems first
You don’t need to know any code. Building it yourself or hiring someone, the book helps either way.
What do I get?
Two PDF books: Websites That Win (90 pages) and The Pattern Book (66 pages). You can read them on a phone, tablet or computer, or print them.
How do I get the books?
Straight after you pay, your download links appear on the screen. We also email them to you. The links work for a year.
How do I pay?
Securely through Stripe, with a card, Apple Pay or Google Pay. The price is in Australian dollars, and Stripe emails you a receipt.
Do I need to know code?
No. Where something technical matters, the book explains what it does for you, not how it works.
Is it only for Brisbane businesses?
No. Most real examples are small businesses in Brisbane and around Australia, but the rules work for any small or online business.
Can I get a refund?
All sales are final. Because the books are an instant download, we don’t give refunds if you change your mind. If a file is faulty or won’t open, we’ll fix it or send you a new one.
Something wrong with my download?
Just reply to your order email and we’ll sort it out.
Would you rather build it for me?
Happy to. Get a free quote for a website built on everything in the book.
Build a website that brings in work.
Two PDF books, 156 pages, 60 layouts. Yours straight after checkout.
Rather have us build it? Get a free quote
