“How much will it cost?” is the first question almost every small business owner asks us, and it’s a fair one. Prices online range from free website builders to agency quotes in the tens of thousands, which makes it hard to know what’s reasonable. Here’s a straight answer, using our own prices.
The short answer
At Superuser, a standard custom website is $1,000 and a premium website with more pages or an online store is $3,000. Those are one-off prices for design and build, and the website is yours once it’s done.
After that, ongoing care is optional and has no lock-in contract: premium support is $300 a month, and SEO plans start at $600 a month for businesses that want to grow their Google rankings.
Need an exact price?
Every site is custom, so the quickest way to a real number is to tell us what you need. We reply within 24 hours on business days.
What’s included at each price
Standard website: $1,000
- SSL certificate
- Landing page design
- Social media integration
- Contact page set up
- On-page SEO and analytics
- Backups and updates configured
- Mobile responsive design
This suits most service businesses that need a professional, fast website that explains what they do and makes it easy to call or enquire.
Premium website: $3,000
- SSL certificate
- Multiple page design
- eCommerce set up
- Social media integration
- Contact page and forms
- On-page SEO and analytics
- Comprehensive site set up
This suits businesses with several services or locations, or anyone selling online. Online stores like the ones we built for Bathroom Products Are Us and Queensland Evacuation Lighting are this kind of site.
What makes a website cost more (or less)
- Number of pages. A single landing page costs less than a site with a page for every service and location.
- Selling online. An online store needs products, payments, shipping and more testing.
- Custom features. Bookings, quote calculators or integrations with other systems add development time.
- Content. If you supply your own wording and photos, the job is quicker. If you need help with copy, we can write it.
- Your timeline. A basic site can be up and running in as little as two weeks. Bigger projects take longer.
The ongoing costs to plan for
A website isn’t only a one-off cost. Every site needs a domain name and hosting, and it needs updates, security monitoring and backups to stay safe. You can look after these yourself, or have us do it: our premium support plan covers daily uptime and security monitoring, website and database backups, plugin and theme updates, and ranking and traffic monitoring for $300 a month, with no lock-in.
If you want more calls from Google, SEO is the other ongoing investment. Our plans run from $600 to $2,600 a month depending on how competitive your area and industry are.
How to get value for money
- Ask what’s included. SSL, mobile design, on-page SEO and analytics should be standard, not extras.
- Check who owns the website. With us, the website is yours once it’s built.
- Avoid lock-in contracts. Good support keeps clients because it’s useful, not because of a contract.
- Look at real results. Ask to see sites they’ve built and how those businesses rank on Google.
- Get it in writing. A clear quote before work starts avoids surprises.
The cheapest website isn’t always the best value. A site that loads fast, shows up on Google and makes it easy to call will pay for itself; a slow, generic one won’t, whatever it cost.
Get a clear quote in 24 hours.
Tell us what your business needs and we’ll reply within 24 hours on business days with a clear, no-obligation quote.
Chris HarveyFounder · 20+ years in web development