Case study · Childcare & early learning
Una Kids: more families calling, at a fraction of the cost.
Una runs eight early learning centres across Brisbane, the Sunshine Coast, Toowoomba and Gladstone. We run their website, ads, Google profiles and local SEO as one system. Every channel has the same goal: a family picking up the phone to book a tour.
- ClientUna Kids
- IndustryChildcare, 8 centres
- ServicesWebsite & centre landing pages · Google Ads · Facebook ads · Google Business Profiles · Local SEO · Reporting
- Websiteunakids.com.au
The results
−87%
Cost per enquiry from Google Ads: A$163 in March 2025, A$22 in September 2026, against a A$40 target.
16
Local childcare searches where Una ranks #1 on Google, across Brisbane, the Sunshine Coast, Toowoomba and Gladstone.
492
Phone calls to the centres in September 2026 from Google and the website, up 12% on the month before. Website enquiry forms rose 55%.
223k
Local parents reached on Facebook in 28 days, sending 5,013 visits to centre pages. Paddington’s campaign is clicked by 5.2% of people who see it, at 21 cents a click.
The challenge
Eight centres, each with its own ads, pages and Google listing, and none of it working together.
Separate Google Ads campaigns for each location were competing against each other in the same auctions. Most phone-call conversions were set up so Google’s bidding couldn’t see them, so the account couldn’t learn which ads brought in families. In March 2025 it produced 7 enquiries at A$163 each. On Facebook, some centres’ budgets were going to engagement and reach rather than visits to the centre’s page.
What we did
Centre pages built to convert
Every centre has its own landing page, built for the parents searching in that suburb, with tap-to-call, enquiry and tour buttons up front. Each centre’s phone number is tracked separately, so every call can be traced back to the ad or listing that produced it.
Google Ads, rebuilt
We replaced the per-centre campaigns with three focused ones (brand, core childcare searches and Performance Max) within the same budget, and made phone calls count as real conversions. Weekly reviews keep the cost per enquiry down, including blocking spend on a competing centre’s name.
Facebook ads from the centres’ own posts
Each Brisbane centre has its own campaign sending local parents to its page. Every month we turn around twenty of the centres’ own Facebook posts (room tours, events, kindy news) into ads, so the ads always feel current and real.
Google Business Profiles & local SEO
We manage all eight Google profiles, publishing around 40 posts a month, and track rankings from inside each suburb so we see exactly what a local parent sees. In September the profiles were seen 3,225 times and led to 867 requests for directions.
Reporting the owners can act on
A plain-English scorecard every month and a weekly call report for each centre. We also watch the ads other childcare brands run, so every decision is backed by numbers.
Local SEO
Top of Google when a local parent searches for childcare.
Parents search for childcare plus their suburb. Google answers with three nearby centres on a map, above the regular results. We track every centre’s searches from inside its own suburb, so we see what a nearby parent sees. Then we improve the Google profiles and centre pages that move those rankings.
7
Local searches where Una holds the #1 spot in Google’s map pack, the box of three businesses shown above the regular results.
7 of 7
Centres ranking in Google’s top 3 for childcare in their own suburb, in the map pack, the regular results or both.
18.8k
Times Una appeared in Google search in 28 days, up 9% on the period before.
867
Requests for directions from Una’s Google profiles in September, usually a family planning a tour.
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